Selkie Rock Adventures
Privacy Policy

 

Company: SelkieRock Adventures and/or it subsidiary Companies

GDPR: General Data Protection Regulation (2018).

Data Protection Officer: Means the assigned person responsible for data protection within the Company.

1.0 Purpose of Document
SelkieRock Adventures Ltd, and subsidiary companies are committed to protecting the privacy and security of your personal information. Under the General Data Protection Regulation (GDPR) (2018), SelkieRock Adventures Ltd are responsible for deciding how to store/archive, use and disseminate your personal information. This document sets out how SelkieRock Adventures Ltd collects or processes personal information about you, so that you are aware of how and why the company are using such information.

2.0 Who is applies to
The information contained in this document, applies to

1. Members of the General Public
2. Visitors

3.0 Address and Contact Details
SelkieRock Adventures Ltd has appointed Jade Mitchell as the company’s Data Protection Officer (DPO). Her responsibility is to oversee compliance with this privacy notice. If you have any questions about this privacy notice or how the company handle your personal information, please contact Jade Mitchell at SelkieRock Adventures Ltd address below

Jade Mitchell
SelkieRock Adventures
Queens Drive
Arbroath
DD11 1QD

Email: jade.mitchell@selkierockadventures.co.uk

4.0 Personal Data
Personal data, or personal information, means any information about a member of the public and/or visitor using our provision and services from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

SelkieRock Adventures Ltd, and subsidiary companies, may collect, use, store and transfer different kinds of personal data about you which the company has grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

SelkieRock Adventures Ltd, and subsidiary companies also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, the company may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if the company combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, SelkieRock Adventures Ltd, and subsidiary companies, treat the combined data as personal data which will be used in accordance with this privacy notice.

SelkieRock Adventures Ltd, and subsidiary companies do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor does the company collect any information about criminal convictions and offences.

5.0 If you fail to provide personal data
Where SelkieRock Adventures Ltd, and subsidiary companies, need to collect personal data by law, or under the terms of a contract the company has with you and you fail to provide that data when requested, the company may not be able to perform the contract the company have or are trying to enter into with you (for example, to provide you with goods or services). In this case, the company may have to cancel a product or service you have with us but SelkieRock Adventures Ltd, and subsidiary companies, will notify you if this is the case at the time.

6.0 How the company collect your personal data
SelkieRock Adventures Ltd and subsidiary companies, employ different methods to collect data from and about you including:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you

  • apply for our products or services;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • completing various reports
  • enter a competition, promotion or survey; or
  • providing us with some feedback.

Automated technologies or interactions. As you interact with our website, the company may automatically collect Technical Data about your equipment, browsing actions and patterns. The company will collect this personal data by using cookies, server logs and other similar technologies. The company may also receive Technical Data about you if you visit other websites employing our cookies.

Third parties or publicly available sources. The company may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:

  • analytics providers such as Google based outside the EU;
  • advertising networks; and
  • search information providers.

1. Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
2. Identity and Contact Data from data brokers or aggregators
3. Identity and Contact Data from publicly available sources.

7.0 How the company use your personal information
SelkieRock Adventures Ltd, and subsidiary companies will only use your personal data when the law allows us to. Most commonly, SelkieRock Adventures Ltd, and subsidiary companies, will use your personal data in the following circumstances:

  • Where the company need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where SelkieRock Adventures Ltd, and subsidiary companies, need to comply with a legal or regulatory obligation

Generally, SelkieRock Adventures Ltd, and subsidiary companies, do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

8.0 What the company use your personal information for
SelkieRock Adventures Ltd, and its subsidiary companies, have set out below, of all the ways the company plan to use your personal information, and which of the legal bases that the company rely on to do so. SelkieRock Adventures Ltd, and subsidiary companies, have also identified what our legitimate interests are where appropriate.

Note that the company may process your personal data for more than one lawful ground depending on the specific purpose for which the company are using your data. Please contact us if you need details about the specific legal ground that the company are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose Information Lawful Basis
Register you as a new customer 1. Identity
2. Contract
Deliver a contract with you
To process and deliver your order
(a) Manage payments
(b) Collect and recover money owed to us
1. Identity
2. Contract
3. Financial
4. Transaction
5. Marketing
6. Communications
(a) Delivery of a transactional contract with you
(b) Necessary for our legitimate interests
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(c) Asking you to complete our risk acknowledgement form
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in customer surveys (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)  (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising the company serve to you (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity
(b) Contact
Necessary for our legitimate interests (to develop our products/services and grow our business)

9.0 Marketing and Promotional offers
SelkieRock Adventures Ltd and subsidiary business strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

The company may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what the company think you may want or need, or what may be of interest to you. This is how SelkieRock Adventures Ltd, and subsidiary companies, decide which products, services and offers may be relevant for you (this is marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

10.0 Third Party Marketing
SelkieRock Adventures and subsidiary companies will not share your personal data with any third party company wishing to. Utilise your data for marketing purposes

11.0 Opting Out
You can ask us to stop sending you marketing and promotional materials and messages at any time by contacting the company at any time

12.0 Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

13.0 Change of Purpose
SelkieRock Adventure or subsidiary companies will only use your personal data for the purposes for which the company collected it, unless the company reasonably consider that SelkieRock Adventures Ltd, and subsidiary companies, need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact. If SelkieRock Adventures Ltd, and subsidiary companies, need to use your personal data for an unrelated purpose, the company will notify you and will explain the legal basis which allows us to do so.

Please note that the company may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

14.0 Disclosure of your personal data
SelkieRock Adventures may have to share your personal data with emergency services and third parties set out below for the purpose set out in the Table above (See section 8.0).

  • Internal subsidiary companies
  • Emergency services
  • Third parties to whom the company may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, the company may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

The company requires all third parties to respect the security of your personal data and to treat it in accordance with the law. SelkieRock Adventures Ltd, and subsidiary companies, do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

15.0 Retaining your Personal Information
SelkieRock Adventures Ltd, and subsidiary companies, will only retain your personal data for as long as necessary to fulfil the purposes SelkieRock Adventures Ltd, and subsidiary companies, collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, SelkieRock Adventures Ltd, and subsidiary companies, consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which the company process your personal data and whether the company can achieve those purposes through other means, and the applicable legal requirements

16.0 Data Security
SelkieRock Adventures Ltd, and subsidiary companies, have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, the company limits access to your personal data to those employees, professional services, agents, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

SelkieRock Adventures Ltd, and subsidiary companies, have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where SelkieRock Adventures Ltd, and subsidiary companies, are legally required to do so.

17.0 Accessing your Personal Information
You have the right to:

  • request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data the company holds about you and to check that the company are lawfully processing it.
  • request correction of the personal data that the company holds about you. This enables you to have any incomplete or inaccurate data the SelkieRock Adventures Ltd, and subsidiary companies, hold about you corrected, though the company may need to verify the accuracy of the new data you provide to us.
  • request to delete your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where the company may have processed your information unlawfully or where the company are required to erase your personal data to comply with local law. Note, however, that SelkieRock Adventures Ltd, and subsidiary companies, may not always be able to comply with your request to erase all your data for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • object to processing of your personal data where the company are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where the company are processing your personal data for direct marketing purposes. In some cases, SelkieRock Adventures Ltd, and subsidiary companies, may demonstrate that the company have compelling legitimate grounds to process your information which override your rights and freedoms.
  • request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if the company no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but the company need to verify whether SelkieRock Adventures Ltd, and subsidiary companies, have overriding legitimate grounds to use it.
  • request the transfer of your personal data to you or to a third party. SelkieRock Adventures Ltd, and subsidiary companies, will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where the company used the information to perform a contract with you.
  • withdraw consent at any time where the company are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, SelkieRock Adventures Ltd, and subsidiary companies, may not be able to provide certain products or services to you. The company will advise you if this is the case at the time you withdraw your consent.

18.0 No Fee or Charges
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, SelkieRock Adventures Ltd, and subsidiary companies, may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, the company may refuse to comply with your request in these circumstances.

19.0 Your responsibilities
SelkieRock Adventures, and subsidiary companies, may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

SelkieRock Adventures Ltd, and subsidiary companies, may also contact you to ask you for further information in relation to your request to speed up our response.

20.0 Time Limit to Respond to Requests
SelkieRock Adventures Ltd, and subsidiary companies, try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, the company will notify you and keep you updated.